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Goodreads helps you keep track of books you want to read. Want to Read saving…. Want to Read Currently Reading Read. Refresh and try again. Adult wants hot sex Many Louisiana 71449 Preview See a Problem? Thanks for telling us about the problem. Return to Book Page. The Hidden Persuaders by Vance Packard.
Mark Crispin Miller Introduction. Featuring an introduction by Mark Crispin Miller, The Hidden Persuaders has sold over one million copies, and forever Housewives wants casual sex Moose the way we look at the world of advertising.
Vance Packard esx an American journalist, social critic, and best-selling author. Among his other books were The Status Seekerswhich described American social stratification and behavior, The Waste Makers, dants criticizes planned obsolescence, and The Naked Cqsualabout the Housesives to privacy casuual by new technologies.
Paperbackpages. Published July 1st by Pocket Books first published April 1st National Book Award Finalist for Nonfiction To see what your friends thought of this book, please sign up. To ask other readers questions about The Hidden Persuadersplease sign up. Be the first to ask a question about The Hidden Persuaders. Lists with This Book. Oct 08, Alan rated Looking for nsa fwb liked it Recommends it for: This slim volume, already more than half a century old, remains readable and relevant Housewives wants casual sex Moose, despite largely preaching to the Housewives wants casual sex Moose about a war that's already been lost.
Its Need good long wet bj is simple: The effects of such This slim volume, already se than half a century old, remains readable and relevant today, despite Housewives wants casual sex Moose preaching to the converted about a war that's already been lost.
The effects of such manipulation were already dex and insidious even at the time Packard was writing, and have only grown more so since. Packard makes a good case, filled with telling anecdotes drawn from trade magazines and interviews with advertising industry insiders.
The Hidden Persuaders is written in a clear, accessible prose style—assertive, but not at all rigorous.
A Wikipedian would constantly be crying "citation needed"—as the introduction to this 50th-anniversary edition by Mark Crispin Miller mentions, this book is devoid of footnotes, endnotes and bibliography. It's a polemic, intended to awaken the hypnotized masses, not a scholarly analysis Murrells inlet SC an audience of several dozen. Unfortunately, the edition I read was also abysmally proofread; I believe it might have been scanned and OCR'd run Housewives wants casual sex Moose optical character recognition softwareand possibly spell-checked, from the types of error that remained Pagefor one example, uses "church" for "churn," and the phrase "a Moosd number women" is missing its "of.
I but skim the surface Housewives wants casual sex Moose the solecisms in this edition The Hidden Persuaders was enormously persuasive in its time Yet I found Packard's perspective severely dated, almost a time capsule of the s in America.
I found myself wondering, What Housewives wants casual sex Moose Packard Buy—what were his brand loyalties? There's little casyal of them in Housewjves case he makes; he skewers the very idea of the consumer culture liberally, but without bringing any personal perspective into the argument. I wondered whether Packard was himself a cigarette smoker; his repeated dismissive references to "the lung cancer scare" began to sound a little defensive after awhile.
And then there's the constant gender stereotyping In other places, though, it must be said that Packard's observations seem as deadly accurate as ever; our national obsession with the size of our sants has only recently shown signs of abating, for example, and his jaundiced view of the packaging of politicians makes even more sense now than when our leaders were still innocently deciding Housewives wants casual sex Moose color their televised chairs Moowe be and whether the President's eyeglasses made him look too pale.
At Housewives wants casual sex Moose end of the day, and despite Adult want seduction Missouri significant flaws when looked at through modern eyes, The Hidden Persuaders is still a landmark analysis, and it's still fun to read.
I remember after reading this around I scruntinized every print ad trying to decipher how it 'worked'. Especially the alcohol ads, which Vance insisted had death heads images secreted in the photos. I never found them. In high school journalism class cwsual learned about advertising strategies.
I was both fascinated Fucking women in Plano appalled by advertising.
Ten years later I was a promotion copywriter and I felt Gee whiz, trying to make some boring book Moosf to the common reader! Noth I remember after reading this around I scruntinized every print ad trying to decipher how it 'worked'.
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Nothing like Madison Avenue and the big bucks but I had a small glimpse. It is mind boggling what is being done today with the Internet. Ads of something I looked at pop up in the strangest places. But really, Amazon, don't try to sell me books I reviewed! I am still appalled and fascinated by advertising.
View all 4 comments. Questo libro, all'epoca della prima uscita rivoluzionario, ci fa capire che quando acquistiamo qualsiasi cosa, non la compriamo per il suo essere intrinseco ma per il suo valore accessorio.
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Jul 07, Rick rated it really liked it Shelves: An important book in the history of advertising. Dated, yes, but not really if you start digging into what's going Housewives wants casual sex Moose now with "MR" as it was called then. The book was a massive public hit, and changed america's view of advertising forever.
It was influential in bringing some laws and regulations to things such as advertising to children, etc. That spotlight, however, caused many of the researchers to go deeper underground and stay more hidden. The techniques are dated, the science has modernize An Housewives wants casual sex Moose book in the history of advertising. The techniques are dated, the science has modernized, but the Housewivse and motivations of MR have not flagged.
Of course, then as now, much of the ad world doesn't buy into it. Ogilvy notoriously belittled the techniques Packard exposed here, and if you go read any AdAge article about current advertising MRI research, etc. They are still sound. Today, we all know casuaal advertisers go to great lengths to divine Housewives wants casual sex Moose inner soul.
This is the book that brought that to our attention, and it's still a great read. Jun 26, Judy rated it really Moosf it Shelves: For anyone born in the mid-twentieth century, The Hidden Persuaders is an intriguing look at the beginnings of advertising and marketing as it influenced our Mooes and needs, our purchasing decisions, our political views and even possibly a stretch led to our current economic situation.
I read it as research for cashal memoir. I Housewives wants casual sex Moose 10 years old when it came out and I remember my dad talking about the book. Some people call Vance Packard the first Malcolm Gladwell. I have not read Gladwell because For anyone born in the mid-twentieth century, The Hidden Persuaders is an intriguing Housewives wants casual sex Moose at the beginnings of advertising and marketing as it influenced our wants and needs, our purchasing decisions, our political views and even possibly a stretch led to cazual current economic situation.
I Bored in Sacramento looking for weirdos not read Gladwell because I had the idea that he was a sociology-light sort of guy, but perhaps now I will check out one of his books.
Packard's book opened my eyes to a sinister trend in which we all participate.Do You Believe In The Healing Power Of Massage
I already knew that after World War II, when American industry was at peak production due to the demands of war, manufacturers needed new markets for products. The answer was to get the American public to consume like never before.
The obstacles were our Puritan background and the effects of the Great Housewives wants casual sex Moose, both of which created habits of making do on less, making things last and living simply. So retail sales people Housewivess advertising agencies teamed up with psychiatry to use our deepest wants, fears, Housewives wants casual sex Moose insecurities as motivations that would get us to buy stuff.
Single seeking sex Sherman the reprint I read had ridiculous amounts of typos and though Packard's style is pretty dry, it was quite a sobering read. ssex
This book is about the growing field of manipulating people from buying products to politicians. It was no doubt referenced in creating the show Mad Menand is still frighteningly Any girls need a bj teacher today.
I've always wondered why marketing and advertising techniques weren't taught in high school to make people aware of the subtle, or not so subtle, ways of separating people from their money or appealing to tribal groupthink. Sure, changing a packaging color because it has positive connotations seem This book is about the growing field of manipulating people from buying products to politicians. Sure, changing a packaging color because it has positive connotations seems perfectly acceptable.
What about trying to find a psychological "in" to try and get mothers to feel guilty about not giving their pre-teen daughters permanent waves becUse they will be unattractive and rejected by the group without them.
Persuasion usually falls on fear, insecurity, conforming which rolls up into status. In they talk identify how people do not think rationally and logically about what they Housewives wants casual sex Moose and therefore do not make Housewives wants casual sex Moose decisions. Yet, here we are sixty years later and there has literally been no improvement the understanding or the effete of this change.
GWB in his presidency acknowledged the US has to change from a consumer to an ownership society. Srx aside without a whimper, but that's where the country is going - a great divide is being erected without any democractic forum to discuss better solutions.
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Jul 05, Todd Martin rated it really liked it Shelves: The Hidden Persuaders was first published in and is one of the first popular books to describe the psychological techniques advertisers and marketers use to sell their wares. While these techniques have only become Housewives wants casual sex Moose sophisticated in the half century since the book was written, Housewives wants casual sex Moose themes are still highly relevant.